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Wella
Did you know that Wella means “wave” in German?. Stroher was the first stylist to revolutionize the beauty trends in hair, their biggest wish was to give higher status to the standards of the styling.
Wella Professional
Wella has been committed to innovation and has provided products and services to encourage the creativity of the stylists. The history of Wella begins in Germany in the NINETEENTH century, with the vision and passion of a hair stylist Franz Stroher
Wella is a German company with a major global presence in the field of cosmetics. It was founded in 1880 by Franz Stroher, with headquarters in the German city of Darmstadt. The company is present in more than 150 countries.
It has three business units: professional, consumer, and cosmetics and fragrances. All of them dedicated exclusively to the business of cosmetics.
Procter & Gamble acquired a dominant share in the company which allowed him to enter the growing market of professional products for hair.
Wella is a German brand that was born in 1880 and today, thanks to Franz Stroher, its creator, brings innovation and the latest trends in beauty and hair care.
Did you know that Wella means “wave” in German?. Stroher was the first stylist to revolutionize the beauty trends in hair, their biggest wish was to give higher status to the standards of the styling.
Wella Product Lines
WELLA OIL REFLECTIONS: SOFTNESS AND LUMINOSITY
WELLA ELEMENTS: NO SULFATES, NO PARABENS, NO ARTIFICIAL DYES
WELLA SUN: UV PROTECTION FOR HAIR EXPOSED TO THE SUN
WELLA INVIGO COLOR BRILLIANCE: PROTECTION FOR COLOURED HAIR
WELLA INVIGO NUTRI-ENRICH: INSTANT HYDRATION FOR DRY OR DAMAGED HAIR
WELLA INVIGO VOLUME BOOST:CFOMENTA VISIBLY THE VOLUME* FOR A HAIR WITHOUT VOLUME
WELLA INVIGO BLONDE RECHARGE: HELPS TO REMOVE THE COPPER TONE OF BLONDE HAIR
WELLA INVIGO COLOR RECHARGE: RETURNS LIFE TO THE BROWN HAIR, AND REDHEAD
WELLA INVIGO BALANCE: FRESH AND CLEAN, FOR THE CARE OF THE SCALP
WELLA EIMI: A-LINE FINISHING
- VOLUME EIMI TO GIVE VOLUME, SET AND CURL
- SOFTNESS EIMI TO SMOOTH, TAME AND REFINE
- TEXTURE EIMI TO PROVIDE TEXTURE, WAVE AND SET
- BRIGHTNESS EIMI TO BRING BRIGHTNESS AND LIGHT
- SPRAYS FIXATIVES EIMI TO FIX AND COMPLETE THE LOOK
Franz Stroher was convinced that the styling in the world is a profession that is based on an artistic ability, focused on beauty. Wella is a brand that besides taking care of the look on the hair, has been a pioneer of constant innovations that have benefited hundreds of stylists worldwide.
Wella History
In 1924 Wella created what is known as the “permanent”, a concept of the wave in the hair, which was very fashionable in the 20's and as a result of the high demand for this service in the beauty salons, the brand decided to launch “Wella Junior”, machine permanent laptop that is offered along with hair care products and training courses and journals for the hairdresser.
In the 30's, the brand created the first hair dryer motor, which gave foot to spread throughout Europe and to conquer America. Also this brand, a pioneer in products to protect and nourish the hair.
This brand has suffered serious consequences after the end of the world war in the 40 years since its plant was located to the east of Germany and the German Democratic Republic was declared, along with all patents, the state's heritage.
However, the family Stroher never gave up on his dreams and together with a few employees began again the plant in Hessen, Germany.
After the economic depression, Wella, along with 50 employees achieved again high yields of the main products: Wella Junior and Kolestral. For 50 years, the brand launches Koleston, the first dye cream in the world, such was the success that in the first 3 years sales totaled 5.5 million tubes.
When a brand is so interested in the professional growth of hair stylist, in the year of 2000 created the Trendvision, a competition between stylists worldwide to promote its creative vision, rescuing the best techniques.
Wella Solidarity
Wella works on programs of social responsibility, together with UNICEF, with the aim of providing education to stylists worldwide.
In 2011, the brand developed the program “Making Waves” for poor people in Brazil, where they had to learn how to make a living within the salon, which is more than a profession, it is a passion.
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Wella Invigo Senso Calm Shampoo 1000ml
Wella
22,65 € 1001 In StockShampoo Wella Senso Calm is suitable for sensitive scalp, soothes and stimulates the scalp while relieving itching and heals the areas dry patches of skin.The shampoo is free of fragrance, therefore relaxes and calms the scalp. -
Wella Invigo Nutri-Enrich Mask 500ml
Wella
25,85 € 998 In StockThe mask Invigo Enrich is a treatment that restores damaged hair, leaving it looking healthy with a smooth texture, noticeable at first sight. -
Wella Invigo Nutri Enrich Nourishing Booster 100ml
Wella
20,33 € 1 In StockINVIGO NUTRI booster by Wella. Intensifying nutrition treatment for dry or damaged hair.The hair is very susceptible to damage caused by dryness, sun, water, cold ... therefore it is necessary to carry out a daily maintenance and nourish it from the root to have it always soft, healthy and ready for everything. -
Wella Invigo Enrich Conditioner 1000ml
Wella
33,87 € 1001 In StockConditioner that hydrates the hair in depth. Moisturizes dry or damaged hair instantly, leaving it nourished and full of vitality.Hydrates, contributes proteins and smooths the hair.200 and 1000 ML -
Wella Invigo Enrich Shampoo 250ml
Wella
9,44 € 7 In StockEspecially to protect the dry hair and repair damaged hair.Hydrates, contributes proteins and smooths the hair.250 ML -
Wella Professionals Xpert Professional Cutting Machine
Wella
149,95 € Out of stockThe XPERT cutter can be used for integral or partial cuts. Thanks to its complete functions, with XPERT you can create combinations and define the length and shape of the cut. Integral cuts Partial cuts Mixing console Trim Beard arrangements -
Wella Professional Professional Contura Trimmer
Wella
99,95 € Out of stockRechargeable professional trimmer for precise contour cuts. -
Nioxin Bamboo Brush
Wella
4,95 € 100 In StockNiox bamboo brush with paddle type. Gently brush the hair. -
Wella Color Touch Free Ammonia 60ml
Wella
7,95 € Product available with different optionsWella Colour Touch is a professional range semipermanante, slightly oxidizing color extra soft designed to give hair more brilliance, more condition and more colour options. -
Wella Koleston Perfect 60ml
Wella
8,95 € 3 In StockFormulated with the technology I+ that provides a few results from color pure and balanced with depth and natural shine. Allows up to 100% grey coverage and up to 3 levels of lightening, reducing the damage hair coloration after coloration. Proportion simple 1:1.
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