A permanent coloring for high-performance hair, with superior cosmetic action, enriched by platinum technology and containing powerful anti-aging active sotances for a luxury cure and defense, during the coloring process. The hair looks bright and healthy with a smooth and silky effect.
Alternative Hair presents the new permanent coloring line containing Platinum technology.A high performance range that allows you to create different coloring styles, providing innovative ideas to create contemporary and fashionable looks.With its platinum technology it provides the perfect combination of color tones to create a unique color range.