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Wella

Did you know that Wella means “wave” in German?. Stroher was the first stylist to revolutionize the beauty trends in hair, their biggest wish was to give higher status to the standards of the styling.

Wella Professional


Wella has been committed to innovation and has provided products and services to encourage the creativity of the stylists. The history of Wella begins in Germany in the NINETEENTH century, with the vision and passion of a hair stylist Franz Stroher


Wella is a German company with a major global presence in the field of cosmetics. It was founded in 1880 by Franz Stroher, with headquarters in the German city of Darmstadt. The company is present in more than 150 countries.


It has three business units: professional, consumer, and cosmetics and fragrances. All of them dedicated exclusively to the business of cosmetics.


Procter & Gamble acquired a dominant share in the company which allowed him to enter the growing market of professional products for hair.


wella invigo



PRODUCTS WELLA



Wella is a German brand that was born in 1880 and today, thanks to Franz Stroher, its creator, brings innovation and the latest trends in beauty and hair care.


Did you know that Wella means “wave” in German?. Stroher was the first stylist to revolutionize the beauty trends in hair, their biggest wish was to give higher status to the standards of the styling.


Wella Product Lines


WELLA OIL REFLECTIONS: SOFTNESS AND LUMINOSITY


WELLA ELEMENTS: NO SULFATES, NO PARABENS, NO ARTIFICIAL DYES


WELLA SUN: UV PROTECTION FOR HAIR EXPOSED TO THE SUN


WELLA INVIGO COLOR BRILLIANCE: PROTECTION FOR COLOURED HAIR


WELLA INVIGO NUTRI-ENRICH: INSTANT HYDRATION FOR DRY OR DAMAGED HAIR


WELLA INVIGO VOLUME BOOST:CFOMENTA VISIBLY THE VOLUME* FOR A HAIR WITHOUT VOLUME


WELLA INVIGO BLONDE RECHARGE: HELPS TO REMOVE THE COPPER TONE OF BLONDE HAIR


WELLA INVIGO COLOR RECHARGE: RETURNS LIFE TO THE BROWN HAIR, AND REDHEAD


WELLA INVIGO BALANCE: FRESH AND CLEAN, FOR THE CARE OF THE SCALP


WELLA EIMI: A-LINE FINISHING



  • VOLUME EIMI TO GIVE VOLUME, SET AND CURL

  • SOFTNESS EIMI TO SMOOTH, TAME AND REFINE

  • TEXTURE EIMI TO PROVIDE TEXTURE, WAVE AND SET

  • BRIGHTNESS EIMI TO BRING BRIGHTNESS AND LIGHT

  • SPRAYS FIXATIVES EIMI TO FIX AND COMPLETE THE LOOK


wella eimi


PRODUCTS WELLA EIMI



Franz Stroher was convinced that the styling in the world is a profession that is based on an artistic ability, focused on beauty. Wella is a brand that besides taking care of the look on the hair, has been a pioneer of constant innovations that have benefited hundreds of stylists worldwide.


Wella History


In 1924 Wella created what is known as the “permanent”, a concept of the wave in the hair, which was very fashionable in the 20's and as a result of the high demand for this service in the beauty salons, the brand decided to launch “Wella Junior”, machine permanent laptop that is offered along with hair care products and training courses and journals for the hairdresser.


In the 30's, the brand created the first hair dryer motor, which gave foot to spread throughout Europe and to conquer America. Also this brand, a pioneer in products to protect and nourish the hair.


This brand has suffered serious consequences after the end of the world war in the 40 years since its plant was located to the east of Germany and the German Democratic Republic was declared, along with all patents, the state's heritage.


However, the family Stroher never gave up on his dreams and together with a few employees began again the plant in Hessen, Germany.


After the economic depression, Wella, along with 50 employees achieved again high yields of the main products: Wella Junior and Kolestral. For 50 years, the brand launches Koleston, the first dye cream in the world, such was the success that in the first 3 years sales totaled 5.5 million tubes.


When a brand is so interested in the professional growth of hair stylist, in the year of 2000 created the Trendvision, a competition between stylists worldwide to promote its creative vision, rescuing the best techniques.


Wella Solidarity


Wella works on programs of social responsibility, together with UNICEF, with the aim of providing education to stylists worldwide.


In 2011, the brand developed the program “Making Waves” for poor people in Brazil, where they had to learn how to make a living within the salon, which is more than a profession, it is a passion.


wella professional

More

  • Wella

    8,32 € 1001 In Stock
    FOR DYED AND BRITTLE HAIR

  • Wella

    9,95 € 22 In Stock
    Unbreakable Mirror Wella Professional.  Made of rubber and with a professional finish.

  • Wella

    15,50 € 1001 In Stock
    FOR NORMAL OR RESISTANT HAIR.

  • Wella

    1,49 € 4 In Stock
    Mask deep nutrition enriched with goji berries. For dry hair and dry or damaged through lack of hydration. Restores the hair, moisturizes, nourishes and repairs the capillary structure. Maximum regeneration in the hair and effectiveness.

  • Wella

    2,37 € 2 In Stock
    Hairstyle with volume and a perfect structure. Formulated to protect hair from heat.Level 3 hold 12 units x 18ml

  • Wella

    19,95 € 2 In Stock
    Control any look with this extra strong spray. Formulated to protect hair from the effects of humidity, heat and UV rays.Level 4 hold 500ml

  • Wella

    11,91 € 1 In Stock
    Control any look with this extra strong spray. Formulated to protect hair from the effects of humidity, heat and UV rays.Level 4 hold 300ml

  • Wella

    12,85 € 4 In Stock
    Spray formulated with sugar infusion, provides hair with strong hold, volume, shine, and texture. Control the volume to achieve the desired style.Hold Level 3 150ml

  • Wella

    22,95 € In Stock
    - Fixing Foam - Fixation level 4 - 500ml

  • Wella

    11,91 € 2 In Stock
    Molding paste with which you will achieve a strong definition and fixation, with texture, and a matte finish for your hair.Perfect for informal styles and irregular finishes.Fixation level 3.75ml.

  • Wella

    11,91 € 2 In Stock
    Protect hair from heat damage with Wella Eimi Perfect Setting Spray. Formulated to set hair after blow-drying and reduce frizz for healthy-looking, shiny locks.150ml

  • Wella

    12,12 € 9 In Stock
    Creates a strong, flexible, easy-to-style hold with a pearlescent sheen. Formulated to protect hair from the effects of UV rays.Level 3 hold

  • Wella

    11,91 € 2 In Stock
    Create a tousled beach look with this natural mineral salt spray that helps protect hair from dehydration and UV rays.150ml Level 2 hold.

  • Wella

    21,73 € 16 In Stock
    Creates a touchable aura of volume with a soft, sophisticated hold. Formulated to help protect your hair from dehydration during blow-drying.500ml

  • Wella

    13,43 € 4 In Stock
    Creates a touchable aura of volume with a soft, sophisticated hold. Formulated to help protect your hair from dehydration during blow-drying.300ml

  • Wella

    18,73 € 1002 In Stock
    Fixing hairspray 3 (strong) Natural movement for 24 hours 500ml

  • Wella

    12,50 € 1002 In Stock
    Fixing hairspray 3 (strong) Natural movement for 24 hours 300ml

  • Wella

    11,91 € 9 In Stock
    Wella flexible styling cream. Create and manipulate different styles with definition, both on long and short hair, with this smooth texture cream. Formulated with carnauba wax from Brazil to offer a strong and flexible hold at the same time.Level 3 hold 75ml

  • Wella

    11,91 € 9 In Stock
    Balm that provides softness, control, and natural movement for your hair

  • Wella

    11,91 € 1001 In Stock
    Get a light hold and a flexible look. Formulated to protect hair from heat and UV rays.250ml

  • Wella

    13,43 € In Stock
    Fixing mousse bets on a style with volume and fixation.Flexible movement for both classic and creative styles.Fixation level 3.300ml

  • Wella

    18,73 € 9 In Stock
    Styling spray for hair, which protects hair against the effects of humidity, heat and sunlight.500ml

  • Wella

    11,91 € 4 In Stock
    Wella EIMI Body Crafter Flexible Volumizing Spray to give volume to hair with a medium hold level. It will give you soft, flexible control and natural movement and texture for a professional result.150ml

  • Wella

    1,82 € 1048 In Stock
    Emulsion 13 vol

  • Wella

    1,82 € 148 In Stock
    Emulsion 6 vol

  • Wella

    1,85 € 31 In Stock
    Activator 2%For application with applied bottle.Get some results with uncleared color and no damage.Its clean formula and balanced pH technology combine with good application ease.

  • Wella

    2,49 € 31 In Stock
    Gel activator 2%.Indicated to make the mixture of coloring dyes.With an equalbrated pH that protects capillary cuticles to get a shiny and silky hair.

  • Wella

    24,95 € 1006 In Stock
    Wella's Enrich line is specially designed to protect dry hair and repair damaged hair.The Wella Enrich Line, moisturizes, provides proteins and smooths hair.Main Ingredients of Wella's Enrich Line: Silk, carite butter and creatine.

  • Wella

    22,65 € 1002 In Stock
    INVIGO Blonde Recharge with a Blonde Recharge-Blend¢: Refreshes and maintains the brightness and intensity of the blonde, natural, dyed or with fuses. With color pigments.1000ML

  • Wella

    13,94 € 1000 In Stock
    Shampoo Suitable for Grey Hair Optimized formula enriched with lima caviar, protects its color. With a low pH to give a bright brightness and a color that lasts longer. Get up to 7 weeks of color protection.

  • Wella

    25,85 € 2 In Stock
    Mask to preserve an intense color INVIGO COLOR BRILLIANCE of Wella, has a new formula with Anti Oxidant Shield that nourishes and keeps it hydrated the surface of the hair, keeps it more polished and smooth, retains color and increases shine.150 and 500 ml

  • Wella

    32,67 € 8 In Stock
    Normal or thick. With caviar lime.it preserves a rich colortake care of the hair surface

  • Wella

    9,44 € 3 In Stock
    Shampoo Wella Brilliance manages to get the fine hair is left full of shine and vitality, and thick hair irresistibly smooth to the touch. The perfect complement are the conditioners from the same line of care of hair dyed Wella Brilliance250 ML

  • Wella

    22,63 € 999 In Stock
    Shampoo professional Wella Brilliance manages to get the fine hair is left full of shine and vitality, and thick hair irresistibly smooth to the touch.The perfect complement are the conditioners from the same line of care of hair dyed Wella Brilliance1000 ML

  • Wella

    14,20 € 1001 In Stock
    The Wella Brilliance professional shampoo makes fine hair full of shine and vitality and thick hair irresistibly soft to the touch. The perfect complement are the conditioners of the same line of care for colored hair Wella Brilliance The fragrance of this product also strips it of its refreshing citrus and floral note.

  • Wella

    18,72 € 998 In Stock
    Cleans gently and improves hair resistance to breakage with intense repair shampoo Wella Professional Fusion. This professional shampoo helps repair damaged hair and keeps it clean and groomed at the same time thanks to its formula of silk amino acids. The shampoo Wella Fusion helps instantly protect hair from breakage caused by brushing and using dryers...

  • Wella

    28,53 € 1000 In Stock
    Wella Fusion Intense Repair Mask for Damaged Hair regenerates the hair damaged and weakened from over that will not break.150 and 500 ml

  • Wella

    17,59 € 997 In Stock
    Get smoother, stronger hair with the Intense Repair Conditioner Wella Professional Fusion. This professional conditioner is especially suitable for damaged hair, helps protect the hair from breakage caused by brushing and prevents the appearance of damage in the future. The conditioner Wella Fusion protects the hair from damage caused by the dryer and the...

  • Wella

    10,89 € In Stock
    The shampoo FUSION Wella Professionals gently cleanses your hair at the same time that it regenerates and repairs.Format 250 ml

  • Wella

    26,95 € 1001 In Stock
    The shampoo FUSION Wella Professionals gently cleanses your hair at the same time that it regenerates and repairs.Format 1 l

  • Wella

    37,32 € 6 In Stock
    Helps to protect against breakage caused by brushing and the use of dryers and irons at the moment to have a hair more soft and durable. It detangles the hair and leaves it soft. With amino acids.200 and 1000 ml

  • Wella

    24,39 € 1 In Stock
    Paraben-free serum that strengthens every fiber in every hair, adds volume and helps maintain a healthy and hydrated scalp.For all hair types.

  • Wella

    24,39 € 1 In Stock
    This moisturizing serum with vegetable glycerin moisturizes and softens a dry or delicate scalp. Helps restore scalp comfort, without affecting hair volume.

  • Wella

    28,53 € 3 In Stock
    This moisturizing mask with intense conditioning renews the softness and shine of the hair. It also protects hair from frizz and breakage.

  • Wella

    14,96 € 1 In Stock
    This moisturizing mask with intense conditioning renews the softness and shine of the hair. It also protects hair from frizz and breakage.

  • Wella

    37,32 € In Stock
    This instant detangling conditioner renews hair's manageability and shine. Leaves hair hydrated and protects it from frizz and breakage.

  • Wella

    16,94 € In Stock
    This detangling and de-stressing spray protects hair from daily mechanical stress (styling or heating tools) and breakage, while hydrating and dominating frizzy hair with static electricity.

  • Wella

    17,59 € 999 In Stock
    Renewing natural detangling conditioner for more manageable and shiny hair. Hydration and protects from frizz and breakage

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