Be pure, Detox shampoo for fatty hair with an ultra -length and light cleaning action. It combats the feeling of heaviness and cakes, a formula capable of effectively neutralizing the fat -associated fat tendency (excess seborrhea) or exogenous (pollution, fine dust, etc.), without greasing or cakes -called hair.
Be Pure, Detox Shampoo for oily hair with an ultra-delicate and light cleansing action. Combats the feeling of heaviness and caking, a formula capable of effectively neutralizing the tendency towards oiliness associated with endogenous factors (excess seborrhea) or exogenous factors (pollution, fine dust, etc.), without greasing or weighing down the hair.
Be Pure Nourishing Shampoo is rich in natural active ingredients and is specially formulated to treat dry, lifeless hair. Cleans, shines and hydrates lifeless hair, leaving it soft and silky. It spreads easily through the hair and leaves it immediately soft, from roots to ends.
Be Pure Anti-Hair Loss Lotion is a treatment specifically designed to prevent excessive hair loss and stimulate its natural growth cycle, thanks to its special formula with a high concentration of active ingredients
Used in combination with the Shampoo and Scrub, the Be Pure Detox mask counteracts the "greasy" effect that contributes to easily dirtying hair that tends to get greasy (excess sebum, pollution, etc.).
Used in combination with the shampoo and the exfoliant, the Be Pure Dotox mask counteracts the "fat" effect that contributes to easily dirty hair with a tendency to grease (excess sebum, pollution, etc.).
Applied as a pre-shampoo, the Detox Scrub eliminates polluting microparticles that penetrate the scalp fiber and pores, giving rise to the unsightly "greasy hair effect". It allows the scalp to breathe, deeply purifying it and freeing it from seborrheic residue and dead cells, thanks to the combination of Aloe and...
The soft be pure mask, indicated for frequent use, is an intensive treatment that penetrates in depth, providing elasticity, body and brightness. Thanks to the combination of organic almond extract and organic aciano, it has a moisturizing, conditioner and nutritious action.
The Be Pure Soft Mask, indicated for frequent use, is an intensive treatment that penetrates deeply, providing elasticity, body and shine. Thanks to the combination of organic Almond extract and Organic Cornflower, it has a moisturizing, conditioning and nourishing action.
Be Pure, Gentle Shampoo indicated for frequent washing of all hair types. The functional principles of the active ingredients of the formula ensure a deep cleansing of the scalp and skin, without altering the balance and physiological pH of the hair
Be Pure, Gentle Shampoo indicated for frequent washing of all hair types. The functional principles of the active ingredients in the formula ensure a deep cleansing of the scalp and skin, without altering the balance and physiological pH of the hair.
Be Pure Shampoo for damaged hair susceptible to breakage and loss is enriched with active ingredients that can help prevent and counteract hair loss, guaranteeing a gentle and balanced action during scalp treatments.
The Be Pure Nourishing Mask is designed to hydrate hair and leave it incredibly soft and shiny. Vital for breathing new life into your hair, it doesn't weigh it down. Nourished from root to tip, dry and lifeless hair is left soft and silky, shiny again and easy to comb.
The Be Pure Nourishing Mask is designed to hydrate hair and leave it incredibly soft and shiny. Vital for breathing new life into your hair, it doesn't weigh it down. Nourished from root to tip, dry and lifeless hair is left soft and silky, shiny again and easy to comb.
Be Pure Nourishing Shampoo is rich in natural active ingredients and is specially formulated to treat dry, lifeless hair. Cleans, shines and hydrates lifeless hair, leaving it soft and silky. It spreads easily through the hair and leaves it immediately soft, from roots to ends.
The new Be Pure Protective Mask, designed for dyed or bleached hair, is formulated to provide always bright color. Applied after shampooing, it intensely nourishes the hair fiber and protects your locks, stabilizing and balancing the color, to provide visible shine.
Be Pure Restorative Shampoo is perfect for damaged hair. Its formula actively acts to regenerate hair weakened by the stress of external or synthetic agents. The organic active ingredients in the formula provide elasticity, total hydration and deep nutrition.
Cleans and protects color. Designed for hair damaged by dyeing or bleaching, Be Pure Protective Shampoo is a practical treatment to protect colored hair. Its formula, rich in organic pomegranate and calendula extract, moisturizes and conditions, protecting from UV rays and providing maximum shine, while preventing discoloration.
Cleans and protects color. Designed for hair damaged by dyeing or bleaching, Be Pure Protective Shampoo is a practical treatment to protect colored hair. Its formula, rich in organic pomegranate and calendula extract, moisturizes and conditions, protecting from UV rays and providing maximum shine, while preventing discoloration.
BE PURE Restorative mask for hair damaged by external stress, whether natural or synthetic. The misuse of hairstyle (dryers and curizers), the use of invasive chemical treatments (colorations, dyes or discolorations) and environmental aggressions subject their strands to a constant cumulative stress that ...
The restorative shampoo Be Pure is perfect for damaged hair. Its formula acts actively to regenerate the hair weakened by the stress of external or synthetic agents. The organic active ingredients of the formula provide elasticity, total hydration and deep nutrition.
Cleaning treatment with standardizing action. Counteracts itching, irritation and sebaceous hypersecretion. Does not alter the physiological state of the skin