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Alfaparf Milano

Alfaparf MilanoIt is one of the first cosmetic groups in the world. Our purpose is to offer formulas developed with all the technological knowledge of the Alfaparf Group, obtained over years of working alongside professionals or stylists, to achieve professional aesthetic care products and solutions for both hair and body.

Alfaparf Milano: Hair Care and Beauty Brand


Alfaparf Milano: World Class Hair Care and Beauty Brand


Alfaparf Milano is an influential italian hair care and beauty brand, widely recognized worldwide. Founded in Milan in 1980, this prestigious brand has become a reference in the hair industry.



  1. History and Legacy of Style: Since his birth in Milan, the epicenter of fashion, Alfaparf Milano has forged a legacy of style and excellence that resonates globally.

  2. Large Gama of High Quality Products: Alfaparf offers an extensive line of top quality products, including shampoos, conditioners, hair treatments and more. These high-performance products are formulated with top-notch ingredients and cutting-edge technology.

  3. Innovation and advanced technology: The brand is distinguished by its continuous innovation and the use of cutting-edge technology, guaranteeing effective and fashionable hair solutions.

  4. Professional and Home: Products of Alfaparf Milano are highly valued by professional stylists in beauty salons around the world, as well as by individuals seeking professional results in their personal hair care.

  5. Commitment to sustainability and social responsibility: As an integral part of his commitment, Alfaparf Milano focuses on environmental sustainability and corporate social responsibility, actively contributing to a greener and more ethical world.

  6. Global presence: With a strong global presence, the products of Alfaparf Milano are available in many countries, making them a trusted choice for those looking for top-quality hair care products.


In short, Alfaparf Milano it's a world-class brand with a solid track record in style and quality. Its high-quality products are ideal for both professionals and the general public. In addition, its commitment to sustainability adds value to its attractiveness. Explore how Alfaparf Milano can elevate your hair care and beauty experience to unimaginable levels.



Alfaparf Milano


Alfaparf Milano is one of the first cosmetics groups in the world. Our purpose is to offer formulas developed with all the technological know-how of the Group Other, obtained through years of work with professionals or stylists, to achieve professional aesthetic care products and solutions for both hair and body.


Alfaparf Milano is a leader in hair care in Latin America (Venezuela, Ecuador, Mexico, Brazil and Argentina) and one of the leading skin care companies in Italy.


Alfaparf was born in 1980, thanks to an idea of Roberto Franchina, who, with the support of ten other people, began to conceive products in northern Italy for the hairdressing channel. Some years passed and, in 1989, the Semi di Lino line was launched, which would be the first great commercial success. The following year, permanent coloring came with Evolution of the Color.


In the 90s he began the adventure in export, first to Spain and Latin America and then to the commercial branches in Brazil, Mexico, Argentina and Venezuela. Production also began: the first factories were opened in Brazil, Mexico and Venezuela.


Alfaparf has several product lines: It's called Alfaparf Semi di Lino. It's called Alfaparf Precius Nature.


THE EVOLUTION
In 2000, production in Italy moved to Osio Sotto (Bergamo) and, two years later, the GROUP Other; Its sales amount to some EUR 60 million, of which more than 90% are generated abroad. The international vocation was strengthened in 2003 with the start of activity in China.


In 2008, work began to expand the factories in Italy, Mexico and Brazil. It also started the Private Label project, with the aim of developing the production of private labels using the group's know-how, in particular in colouring products. 2009 was a historic year: the GTS Group, founded in the late 1970s, which produces and distributes professional cosmetics and household appliances for beauty salons, was acquired. In the global cosmetics industry, Other is, by size, the first with 100% italian capital.


In recent years, the Group has boldly followed the path of globalisation, extending its activity beyond the usual reference markets. Exports to Eastern Europe (Russia, the Baltics, the Balkans and the former Soviet republics), India, the Middle East and Africa have increased.


Alfaparf Milano, which has always concentrated on the professional channel, made its debut on the consumer channel, starting from Brazil with the brand Alta Moda è ... (Hair Care) distributed in stores specializing in hair care products, beauty and beauty shops and perfumeries.


Production capacity has been increased by factories in Argentina and Venezuela. The Group's organisational structure has been reshaped through the creation of two regional entities: America and Eurasia/Africa/Oceania, with the aim of accelerating global growth.


In edenshop we are official distributors Alfaparf

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