All products weDo/ are approved by the Vegan Society and Cruelty-Free International certificates, and follow the design of formula a minimalist that guarantees a high performance. Natural, vegan, recyclable, no sulfates, no silicones.
weDo/ was created by a small group of enthusiastic individuals inside Coty that have a common passion for sustainability. These beings tenacious joined together to act and drive positive change within the company challenging the traditional processes.
Thanks to his determination, the team has become warriors green among his peers and has created the first 'Eco Lab' no officer, Coty Professional Beauty.
Our products have been developed together with scientists of Coty in collaboration with our hairdressers to deliver the products eco-ethical without compromising the quality.
We are in no way perfect; however, we continually strive to be better as a brand, team and company. We promise to be open and transparent with you at all times and together, we look forward to the journey ahead.
All products weDo / are approved by the Vegan Society and Cruelty-Free International certificates, and follow the design of formula a minimalist that guarantees a high performance.
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Beyond the idea of "natural", we wanted the brand to be as responsible and holistic as possible. We strive to achieve this by not only looking at the composition and quality of the ingredients, but also looking at the sustainability of the packaging, animal welfare and the human impact in general. This is what we mean by eco-ethical.
Not only we are proud of our origins, but also of how we've built our brand. Take a look behind the scenes at weDo/
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