Fonex

Fonex Gummy is the main brand of gominas and waxes in the market. It also has a line of products for beard and shave.

The history of FONEX begins with the founder Ali Biyikli.


Biyikli founded in 1962, the then great family business Itimat in Istanbul, which currently belongs to the third generation of the family Biyikli.

The first product that was used to gain experience in this industry was Biyikli Razor.

In 1995 it produced for the first time your own gel and cream, Brilliantine under the brand FONEX, which became the favorite product of the hairdressers.


The affinity and loyalty of the customers about the products FONEX took FONEX 1999 to occupy a place among the market leaders in Turkey with their care products and design, and today, still, is to the head.

Our products of professional hairdressing reviewed carefully in Brussels in accordance with the european standards.


The raw materials used are only selected quality of Henkel and BASF, which FONEX has received the european award for quality. As a successful company growth, we are aware of our obligations to our customers, employees and other human beings.

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  • Fonex

    5,57 € 7,95 € 1 In Stock
    Reduced price!
    Wax Fixation ultrafuerte and durableBright150ml
  • Fonex

    5,57 € 7,95 € 9 In Stock
    Reduced price!
    Soft wax for finishing casual, effects, dishevelled and volume. 150 ml
  • Fonex

    4,87 € 6,95 € 20 In Stock
    Reduced price!
    Wax with gloss finish. It brings naturalness and volume. 150 ml
  • Fonex

    4,87 € 6,95 € Out of stock
    Reduced price!
    - Wax Mate-Volume-- Hairstyles voluminous- 150 ml
  • Fonex

    6,97 € 9,95 € 2 In Stock
    Reduced price!
    Hair Gel without alcohol. Thanks to Formula with keratin as it gives shape to your hair also takes care of you.
  • Fonex

    7,67 € 10,95 € 14 In Stock
    Reduced price!
    Take care of your beard in the best way.With Gummy’s premium beard shampoo this is possible, hydrate while taking care of your skin and beard.With its natural extract clean and protect your beard with vitamin E and herbs extract.
  • Fonex

    9,07 € 12,95 € 6 In Stock
    Reduced price!
    Care for your beard with style is possible with Gummy beard oil provides your beard with extra care while giving it your own style.What does it take care of my beard?Oil of ArganOils of almonds FortaleceJojoba Nutre OilBright Coconut Oil
  • Fonex

    7,67 € 10,95 € 7 In Stock
    Reduced price!
    Add extra care to your beard.With the new Gummy Bear Conditioner you will get that care even better for your bear while enjoying its pleasant fragrance, gentle, hydrating and thus ensuring the best hair of your bear and you will be able to take care of your bear with its herb extract.
  • Fonex

    1,37 € 1,95 € 8 In Stock
    Reduced price!
    Cream that gives your hair a soft, bright and natural look, feeds and protects your hair with pro-vitamines.
  • Fonex

    5,57 € 7,95 € 16 In Stock
    Reduced price!
    Wax extra shine that gives texture and control on hair. Fixation and maximum duration. 150 ml

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