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Wella

Did you know that Wella means “wave” in German?. Stroher was the first stylist to revolutionize the beauty trends in hair, their biggest wish was to give higher status to the standards of the styling.

Wella Professional


Wella has been committed to innovation and has provided products and services to encourage the creativity of the stylists. The history of Wella begins in Germany in the NINETEENTH century, with the vision and passion of a hair stylist Franz Stroher


Wella is a German company with a major global presence in the field of cosmetics. It was founded in 1880 by Franz Stroher, with headquarters in the German city of Darmstadt. The company is present in more than 150 countries.


It has three business units: professional, consumer, and cosmetics and fragrances. All of them dedicated exclusively to the business of cosmetics.


Procter & Gamble acquired a dominant share in the company which allowed him to enter the growing market of professional products for hair.


wella invigo



PRODUCTS WELLA



Wella is a German brand that was born in 1880 and today, thanks to Franz Stroher, its creator, brings innovation and the latest trends in beauty and hair care.


Did you know that Wella means “wave” in German?. Stroher was the first stylist to revolutionize the beauty trends in hair, their biggest wish was to give higher status to the standards of the styling.


Wella Product Lines


WELLA OIL REFLECTIONS: SOFTNESS AND LUMINOSITY


WELLA ELEMENTS: NO SULFATES, NO PARABENS, NO ARTIFICIAL DYES


WELLA SUN: UV PROTECTION FOR HAIR EXPOSED TO THE SUN


WELLA INVIGO COLOR BRILLIANCE: PROTECTION FOR COLOURED HAIR


WELLA INVIGO NUTRI-ENRICH: INSTANT HYDRATION FOR DRY OR DAMAGED HAIR


WELLA INVIGO VOLUME BOOST:CFOMENTA VISIBLY THE VOLUME* FOR A HAIR WITHOUT VOLUME


WELLA INVIGO BLONDE RECHARGE: HELPS TO REMOVE THE COPPER TONE OF BLONDE HAIR


WELLA INVIGO COLOR RECHARGE: RETURNS LIFE TO THE BROWN HAIR, AND REDHEAD


WELLA INVIGO BALANCE: FRESH AND CLEAN, FOR THE CARE OF THE SCALP


WELLA EIMI: A-LINE FINISHING



  • VOLUME EIMI TO GIVE VOLUME, SET AND CURL

  • SOFTNESS EIMI TO SMOOTH, TAME AND REFINE

  • TEXTURE EIMI TO PROVIDE TEXTURE, WAVE AND SET

  • BRIGHTNESS EIMI TO BRING BRIGHTNESS AND LIGHT

  • SPRAYS FIXATIVES EIMI TO FIX AND COMPLETE THE LOOK


wella eimi


PRODUCTS WELLA EIMI



Franz Stroher was convinced that the styling in the world is a profession that is based on an artistic ability, focused on beauty. Wella is a brand that besides taking care of the look on the hair, has been a pioneer of constant innovations that have benefited hundreds of stylists worldwide.


Wella History


In 1924 Wella created what is known as the “permanent”, a concept of the wave in the hair, which was very fashionable in the 20's and as a result of the high demand for this service in the beauty salons, the brand decided to launch “Wella Junior”, machine permanent laptop that is offered along with hair care products and training courses and journals for the hairdresser.


In the 30's, the brand created the first hair dryer motor, which gave foot to spread throughout Europe and to conquer America. Also this brand, a pioneer in products to protect and nourish the hair.


This brand has suffered serious consequences after the end of the world war in the 40 years since its plant was located to the east of Germany and the German Democratic Republic was declared, along with all patents, the state's heritage.


However, the family Stroher never gave up on his dreams and together with a few employees began again the plant in Hessen, Germany.


After the economic depression, Wella, along with 50 employees achieved again high yields of the main products: Wella Junior and Kolestral. For 50 years, the brand launches Koleston, the first dye cream in the world, such was the success that in the first 3 years sales totaled 5.5 million tubes.


When a brand is so interested in the professional growth of hair stylist, in the year of 2000 created the Trendvision, a competition between stylists worldwide to promote its creative vision, rescuing the best techniques.


Wella Solidarity


Wella works on programs of social responsibility, together with UNICEF, with the aim of providing education to stylists worldwide.


In 2011, the brand developed the program “Making Waves” for poor people in Brazil, where they had to learn how to make a living within the salon, which is more than a profession, it is a passion.


wella professional

More

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    Express Post-Color treatment that strengthens the hair structure while improving the retention of color molecules* with optimized pH. * (vs Without post-color treatment).

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    Not only takes care of the color of dyed hair in addition to improves the quality of hair dyed in three areas of special importance

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    Hydration and color shine conditioner for colored hair that helps to restore the quality of the hair's surface and gives a radiant light reflection.

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    26,50 € 1002 In Stock
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  • Wella

    13,95 € 1002 In Stock
    Color Brilliance-Blend: The encapsulating copper molecules maintain the vitality. It contains histidine and vitamin E, which help control the oxidation process after coloring and protect the color. It brings to the hair the known qualities of lime caviar, which contains several antioxidants and vitamins.

  • Wella

    9,12 € 1000 In Stock
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  • Wella

    13,70 € 1000 In Stock
    This is INVIGO Color Brilliance. Using the Color Brilliance-Blend formula, the encapsulating copper molecules maintain the vitality of the hair. It contains histidine and vitamin E, which help control the oxidation process after coloring and protect the color. It brings to the hair the known qualities of lime caviar, which contains several antioxidants...

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    12,90 € 1002 In Stock
    Color Brilliance-Blend: The encapsulating copper molecules maintain the vitality. It contains histidine and vitamin E, which help control the oxidation process after coloring and protect the color. It brings to the hair the known qualities of lime caviar, which contains several antioxidants and vitamins.

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    19,70 € 1000 In Stock
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  • Wella

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    Discover the Blondor Soft Blonde hair lightening cream with which you will obtain soft blonde results and specially designed to be applied to the scalp. Ideal for a controlled and reliable rinse with up to 7 intensity levels. Suitable for any rinsing technique. It is the only product in the Blondor range that comes in cream form. Its formula is enriched...

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    BlondorPlexTM Bleaching Powder has a built-in hair bridge reconstruction technology as well as a creamy consistency for high-performance bleaching results and perfect blondes, even on very dark and thick hair. BlondorPlex from Wella is an innovative bleaching powder incorporating capillary bridge reconstruction technology to minimize damage during the...

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    34,00 € 1000 In Stock
    BlondorPlexTM Bleaching Powder has a built-in hair bridge reconstruction technology as well as a creamy consistency for high-performance bleaching results and perfect blondes, even on very dark and thick hair. BlondorPlex from Wella is an innovative bleaching powder incorporating capillary bridge reconstruction technology to minimize damage during the...

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    Find out Wella Professionals Blondor Multiblonde Powder and get a variety of blondes: Our favourite hairdressing product, the best selling of the Blondor range of products. To achieve a controlled and reliable cleaning with up to 7 intensity levels Blondor Multiblonde powders ideal for all cleaning techniques. It contains anti-yellow molecules that help...

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    Our favorite hairdressing product, the best seller in the Blondor range of products. To achieve a controlled and reliable lightening with up to 7 intensity levels Blondor Multiblonde powders are ideal for all lightening techniques. Contains anti-yellow molecules that help reduce low orange/yellow tones during lightening.

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  • Wella

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    Get some extra-fresh results with the bleach powder Wella Professionals Blondor Extra Cool Blond, a unique combination of lightened and matte pigments. Blondor Extra Cool Blonde allows you to get a controlled and reliable cleaning with up to 7 cleaning levels suitable for any cleaning technique. Use the pure product (with the developer only) Wella...

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    INVIGO BALANCE AQUA PURE is a purifying shampoo with lotus extract that provides cleanliness and freshness for healthy hair. This deep cleansing shampoo removes impurities and buildup of residues and pollutants from the hair.

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