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Alfaparf Milano

Alfaparf MilanoIt is one of the first cosmetic groups in the world. Our purpose is to offer formulas developed with all the technological knowledge of the Alfaparf Group, obtained over years of working alongside professionals or stylists, to achieve professional aesthetic care products and solutions for both hair and body.

Alfaparf Milano: Hair Care and Beauty Brand


Alfaparf Milano: World Class Hair Care and Beauty Brand


Alfaparf Milano is an influential italian hair care and beauty brand, widely recognized worldwide. Founded in Milan in 1980, this prestigious brand has become a reference in the hair industry.



  1. History and Legacy of Style: Since his birth in Milan, the epicenter of fashion, Alfaparf Milano has forged a legacy of style and excellence that resonates globally.

  2. Large Gama of High Quality Products: Alfaparf offers an extensive line of top quality products, including shampoos, conditioners, hair treatments and more. These high-performance products are formulated with top-notch ingredients and cutting-edge technology.

  3. Innovation and advanced technology: The brand is distinguished by its continuous innovation and the use of cutting-edge technology, guaranteeing effective and fashionable hair solutions.

  4. Professional and Home: Products of Alfaparf Milano are highly valued by professional stylists in beauty salons around the world, as well as by individuals seeking professional results in their personal hair care.

  5. Commitment to sustainability and social responsibility: As an integral part of his commitment, Alfaparf Milano focuses on environmental sustainability and corporate social responsibility, actively contributing to a greener and more ethical world.

  6. Global presence: With a strong global presence, the products of Alfaparf Milano are available in many countries, making them a trusted choice for those looking for top-quality hair care products.


In short, Alfaparf Milano it's a world-class brand with a solid track record in style and quality. Its high-quality products are ideal for both professionals and the general public. In addition, its commitment to sustainability adds value to its attractiveness. Explore how Alfaparf Milano can elevate your hair care and beauty experience to unimaginable levels.



Alfaparf Milano


Alfaparf Milano is one of the first cosmetics groups in the world. Our purpose is to offer formulas developed with all the technological know-how of the Group Other, obtained through years of work with professionals or stylists, to achieve professional aesthetic care products and solutions for both hair and body.


Alfaparf Milano is a leader in hair care in Latin America (Venezuela, Ecuador, Mexico, Brazil and Argentina) and one of the leading skin care companies in Italy.


Alfaparf was born in 1980, thanks to an idea of Roberto Franchina, who, with the support of ten other people, began to conceive products in northern Italy for the hairdressing channel. Some years passed and, in 1989, the Semi di Lino line was launched, which would be the first great commercial success. The following year, permanent coloring came with Evolution of the Color.


In the 90s he began the adventure in export, first to Spain and Latin America and then to the commercial branches in Brazil, Mexico, Argentina and Venezuela. Production also began: the first factories were opened in Brazil, Mexico and Venezuela.


Alfaparf has several product lines: It's called Alfaparf Semi di Lino. It's called Alfaparf Precius Nature.


THE EVOLUTION
In 2000, production in Italy moved to Osio Sotto (Bergamo) and, two years later, the GROUP Other; Its sales amount to some EUR 60 million, of which more than 90% are generated abroad. The international vocation was strengthened in 2003 with the start of activity in China.


In 2008, work began to expand the factories in Italy, Mexico and Brazil. It also started the Private Label project, with the aim of developing the production of private labels using the group's know-how, in particular in colouring products. 2009 was a historic year: the GTS Group, founded in the late 1970s, which produces and distributes professional cosmetics and household appliances for beauty salons, was acquired. In the global cosmetics industry, Other is, by size, the first with 100% italian capital.


In recent years, the Group has boldly followed the path of globalisation, extending its activity beyond the usual reference markets. Exports to Eastern Europe (Russia, the Baltics, the Balkans and the former Soviet republics), India, the Middle East and Africa have increased.


Alfaparf Milano, which has always concentrated on the professional channel, made its debut on the consumer channel, starting from Brazil with the brand Alta Moda è ... (Hair Care) distributed in stores specializing in hair care products, beauty and beauty shops and perfumeries.


Production capacity has been increased by factories in Argentina and Venezuela. The Group's organisational structure has been reshaped through the creation of two regional entities: America and Eurasia/Africa/Oceania, with the aim of accelerating global growth.


In edenshop we are official distributors Alfaparf

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  • Alfaparf Milano

    20,75 € 23,05 € 1013 In Stock
    Reduced price!
    Growth accelerator tonic

  • Alfaparf Milano

    4,46 € 4,95 € 1003 In Stock
    Reduced price!
    Coloring powder 9 TonesThe maximum clearing force fully respecting the structure of the hair.It helps to preserve the keratinic chains and protect the hair fiber, in addition to giving softness and silkiness.Suitable for all discoloration techniques.

  • Alfaparf Milano

    15,25 € 16,94 € 1035 In Stock
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    Nourishing shampoo for dry hair

  • Alfaparf Milano

    31,14 € 34,60 € 1009 In Stock
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    Nourishing pump for dry hair

  • Alfaparf Milano

    17,96 € 19,95 € 1003 In Stock
    Reduced price!
    Moisturizing and anti-frizz conditioner

  • Alfaparf Milano

    17,96 € 19,95 € 1013 In Stock
    Reduced price!
    Intense hydration and anti-frizz mask

  • Alfaparf Milano

    11,98 € 13,31 € 1016 In Stock
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    Hydration and definition cream

  • Alfaparf Milano

    21,78 € 24,20 € 1009 In Stock
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    Anti-crepe booster

  • Alfaparf Milano

    13,94 € 15,49 € 1019 In Stock
    Reduced price!
    Restructuring shampoo for damaged and extremely damaged hair

  • Alfaparf Milano

    17,96 € 19,95 € 1009 In Stock
    Reduced price!
    Restructuring conditioner for damaged hair

  • Alfaparf Milano

    19,76 € 21,95 € 1018 In Stock
    Reduced price!
    Restructuring mask for extremely damaged hair

  • Alfaparf Milano

    1,52 € 1,69 € 520 In Stock
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    Alfaparf Dispenser Shampoo 1000ml

  • Alfaparf Milano

    1,34 € 1,49 € 481 In Stock
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    Dispensers or pumps to make it easier and faster for you to perform the application of the product.

  • Alfaparf Milano

    24,53 € 27,25 € 1 In Stock
    Reduced price!
    Pack dedicated to fine hair, with an effect volume, nutrition and vitality of the hair. Contain: Blends of Many beard balm 100 ml Blends of Many energizing shampoo for fine and straight hair 250 ml

  • Alfaparf Milano

    32,67 € 36,30 € 992 In Stock
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    Soft detox shampoo

  • Alfaparf Milano

    15,25 € 16,94 € 1006 In Stock
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    Powder grade wrinkle matte finish 8 gr

  • Alfaparf Milano

    15,25 € 16,94 € 997 In Stock
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    Texturizing gel with soft fixation 150ml

  • Alfaparf Milano

    19,60 € 21,78 € Out of stock
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    Shield thermoactive in dry spray 200ml

  • Alfaparf Milano

    30,25 € 33,61 € 1002 In Stock
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    - Pigment, Ultra-concentrated pure - Available in various shades and 2 sizes

  • Alfaparf Milano

    17,96 € 19,95 € 1014 In Stock
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    Alfaparf Yellow Scalp Energy Lotion 6x13in ml: Intensive anticed treatment that strengthens and redensifies the hair from the root, with fresh effect. Intensive Antiquate Treatment: It strengthens the hair from the root, increasing its life and density. Redemptive Action: Improves the texture and thickness of the hair, providing a more voluminous and...

  • Alfaparf Milano

    3,56 € 3,95 € 849 In Stock
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    Lip balm in round support with metallic finish. Dermatologically tested and with SPF 15.

  • Alfaparf Milano

    11,66 € 12,95 € 18 In Stock
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    Alphaparf Benvoleo Soap 3 in 1 Conscious Daily 80g it's a multifunctional solid soap designed for cleaning hair, body and face. Its smooth formula allows a frequent use, providing effective hygiene without drying. Ideal for all kinds of hair, this compact format perfect for travelling or take to the gym. Can be used in a manner alternate with a...

  • Alfaparf Milano

    53,96 € 59,95 € 1001 In Stock
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    BB Bleach High Lift 9 Tones: clears up to 9 shades, easy to mix and with pleasant fragrance. Easy to mix: Stable texture that becomes homogeneous and creamy. Maximum discoloration: Clarifies up to 9 tones with a stable and controlled process. Hair nourishment: Leave the hair more nourished after treatment. Fresh fraud: Improves comfort during...

  • Alfaparf Milano

    4,36 € 4,84 € 1002 In Stock
    Reduced price!
    BB Bleach High Lift 9 Tones: clears up to 9 shades, easy to mix and with pleasant fragrance. Easy to mix: Stable texture that becomes homogeneous and creamy. Maximum discoloration: Clarifies up to 9 tones with a stable and controlled process. Hair nourishment: Leave the hair more nourished after treatment. Fresh fraud: Improves comfort during...

  • Alfaparf Milano

    13,26 € 14,74 € 1009 In Stock
    Reduced price!
    Alfaparf Semi di Lino Energizing Low Shampoo 250ml: Energizing shampoo for weak hair. Gently cleanses while increasing density and vitality. ✔ Increased capillary density: ideal for thin and weak hair.✔ Strengthen the hair: prevents falling and improves vitality.✔ Protection and shine: thanks to the linseed extract and UV protection.✔ No sulfates: for...

  • Alfaparf Milano

    33,76 € 37,51 € 1004 In Stock
    Reduced price!
    Alfaparf Semi di Lino Energizing Shampoo saving format. Delicate shampoo for weak hair that provides density, vitality and UV protection. Without sulfates, ideal for strengthening. ✔ Increased capillary density: ideal for thin and weak hair.✔ Strengthen the hair: prevents falling and improves vitality.✔ Protection and shine: thanks to the linseed extract...

  • Alfaparf Milano

    12,56 € 13,95 € 1004 In Stock
    Reduced price!
    Alfaparf Semi di Lino Purifying Low Shampoo 250ml: Purifying shampoo without sulfates that combats dry dandruff and fat, balancing the scalp. ✔ Removes dry dandruff and fat effectively.✔ Normalizes the scalp, balancing your natural microbiota.✔ Delays the reopening of the dandruff thanks to its advanced technology.✔ Strengthens and protects hair against...

  • Alfaparf Milano

    27,23 € 30,25 € 1003 In Stock
    Reduced price!
    Alfaparf Semi di Lino Purifying Low Shampoo saving format 1000ml Purifying shampoo without sulphates that combats dry dandruff and fat, balancing the scalp. ✔ Removes dry dandruff and fat effectively.✔ Normalizes the scalp, balancing your natural microbiota.✔ Delays the reopening of the dandruff thanks to its advanced technology.✔ Strengthens and protects...

  • Alfaparf Milano

    13,07 € 14,52 € 1000 In Stock
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    Alfaparf Semi di Lino Balancing Low Shampoo 250ml: Balancer shampoo without sulfates that regulates excess fat, leaving hair cool and healthy. ✔ Regulates excess sebum, leaving the hair cool and light.✔ Delicate and effective cleaning, without altering the natural balance of the scalp.✔ Pollution protection, preventing dust and heavy metals from...

  • Alfaparf Milano

    28,31 € 31,46 € 1005 In Stock
    Reduced price!
    Alfaparf Semi di Lino Balancing Low Shampoo in saving format 1000ml Balancer shampoo without sulfates that regulates excess fat, leaving hair cool and healthy. ✔ Regulates excess sebum, leaving the hair cool and light.✔ Delicate and effective cleaning, without altering the natural balance of the scalp.✔ Pollution protection, preventing dust and heavy...

  • Alfaparf Milano

    9,80 € 10,89 € 2 In Stock
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    Alfaparf Evolution Of The Color Metallic No 5 60mlThe following:IT'S A VERY DIFFERENT COLOR High intensity metallic dye with exceptional shine. Total coverage and capillary care. ✔ Intense and durable metallic colours✔ Bright and uniform mirrors✔ Covers perfectly the baskets✔ Enriched with hyaluronic acid for increased hydration✔ Without PPD and low...

  • Alfaparf Milano

    9,80 € 10,89 € 1 In Stock
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    Alfaparf Evolution Of The Color Metallic No 7 60ml: Rubio Medio Metallic Grey Black High intensity metallic dye with exceptional shine. Total coverage and capillary care. ✔ Intense and durable metallic colours✔ Bright and uniform mirrors✔ Covers perfectly the baskets✔ Enriched with hyaluronic acid for increased hydration✔ Without PPD and low ammonia content

  • Alfaparf Milano

    9,80 € 10,89 € 2 In Stock
    Reduced price!
    Alfaparf Evolution Of The Color Metallic Bronze No. 9 60ml: Lovely Blonde. High intensity metallic dye with exceptional shine. Total coverage and capillary care. ✔ Intense and durable metallic colours✔ Bright and uniform mirrors✔ Covers perfectly the baskets✔ Enriched with hyaluronic acid for increased hydration✔ Without PPD and low ammonia content

  • Alfaparf Milano

    9,80 € 10,89 € 8 In Stock
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    Alfaparf Evolution Of The Color Metallic Rose No 9 60ml: Lovely Blonde. High intensity metallic dye with exceptional shine. Total coverage and capillary care. ✔ Intense and durable metallic colours✔ Bright and uniform mirrors✔ Covers perfectly the baskets✔ Enriched with hyaluronic acid for increased hydration✔ Without PPD and low ammonia content

  • Alfaparf Milano

    9,80 € 10,89 € 1 In Stock
    Reduced price!
    Alfaparf Evolution Of The Color Metallic Ruby Brown No 6 60ml: Dark Blonde. High intensity metallic dye with exceptional shine. Total coverage and capillary care. ✔ Intense and durable metallic colours✔ Bright and uniform mirrors✔ Covers perfectly the baskets✔ Enriched with hyaluronic acid for increased hydration✔ Without PPD and low ammonia content

  • Alfaparf Milano

    9,80 € 10,89 € 1 In Stock
    Reduced price!
    Alfaparf Evolution Of The Color Metallic Silver No 6 60ml: Dark Blonde. High intensity metallic dye with exceptional shine. Total coverage and capillary care. ✔ Intense and durable metallic colours✔ Bright and uniform mirrors✔ Covers perfectly the baskets✔ Enriched with hyaluronic acid for increased hydration✔ Without PPD and low ammonia content

  • Alfaparf Milano

    9,80 € 10,89 € 2 In Stock
    Reduced price!
    Alfaparf Evolution Of The Color Metallic Ruby Brown No 7 60ml: Middle Blonde. High intensity metallic dye with exceptional shine. Total coverage and capillary care. ✔ Intense and durable metallic colours✔ Bright and uniform mirrors✔ Covers perfectly the baskets✔ Enriched with hyaluronic acid for increased hydration✔ Without PPD and low ammonia content

  • Alfaparf Milano

    9,80 € 10,89 € 1 In Stock
    Reduced price!
    Alfaparf Evolution Of The Color Metallic Silver No 9 60ml: Blonde Very Sure. High intensity metallic dye with exceptional shine. Total coverage and capillary care. ✔ Intense and durable metallic colours✔ Bright and uniform mirrors✔ Covers perfectly the baskets✔ Enriched with hyaluronic acid for increased hydration✔ Without PPD and low ammonia content

  • Alfaparf Milano

    6,53 € 7,26 € 7 In Stock
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    Alfaparf Colorwear No9 UV Very Light Blonde 60ml is an ammonia-free dye designed to achieve a very clear golden blond brilliant and radiant. Its innovative formula offers a extreme brightness, intense reflections and a smooth and bright finish. Ideal for effects tonalizers and until two tones of clarification, without the damage of the traditional dyes....

  • Alfaparf Milano

    8,06 € 8,95 € 2 In Stock
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    Alfaparf Colorwear No5 UV Light Brown 60ml is an ammonia-free dye offering a natural light brown with an exceptional shine. Your advanced formula provides a soft coloring, luminous reflections and a texture soft. Ideal for those looking for a natural, soft and durable color, without the damage of traditional dyes. It makes him happy natural light brown...

  • Alfaparf Milano

    8,06 € 8,95 € 2 In Stock
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    Alfaparf Colorwear No10 Extra Light Blonde 60ml is an ammonia-free dye that provides a extra light blond with an innovative formula based on arginine. Ideal to cover baskets, vibrant tones and restore hair softness, this dye does not damage and leaves a bright and durable finish. Transform your hair color with professional results! Get a ride extra...

  • Alfaparf Milano

    8,06 € 8,95 € 4 In Stock
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    Alfaparf Colorwear No9 Very Light Blonde Metallic Bronze 60ml is a professional dye without ammonia that offers a very clear blond with metallic reflections and blankets. Ideal for obtaining cold results and one excellent basket coverage, providing a smooth and luminous finish. Transform your hair with a brilliant metallic blond and coated reflections!...

  • Alfaparf Milano

    8,06 € 8,95 € 1 In Stock
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    Alfaparf Colorwear No7 Medium Blonde Metallic Grey Black 60ml it's a coloring without ammonia offered blonde tones media with reflections gray metallic. Your formula vegan and enriched with natural ingredients as fermented oils ensures a color bright and durable without compromising hair health. Transform your hair with Alfaparf Colorwear No7 and get a...

  • Alfaparf Milano

    3,29 € 3,65 € 1 In Stock
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    Nutre, repair and seal the smoothing with Alfaparf Keratin Therapy Lisse Bond System No4 Mask 40ml. Professional mask that prolongs the softness and shine of the hair. ✔ Seal the cuticle, prolonging the effect of the smoothing.✔ Intense hydrogen for a smoother and more manageable hair.✔ Protects against moisture and the curl.✔ Provides shine and...

  • Alfaparf Milano

    8,06 € 8,95 € 4 In Stock
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    Alfaparf Precious Nature Colored Hair Shampoo it's a professional shampoo containing no sulphate, formulated with almonds and pistachios to protect and prolong color intensity in dyed hairs. Its ultra light shield preserves the brightness and softness, keeping a hair radiant for longer. Up to 25% more color intensity after 12 washes. Deep hydrogen and...

  • Alfaparf Milano

    8,06 € 8,95 € 2 In Stock
    Reduced price!
    The Hair Mask Colored Precious Nature of Alfaparf Milano is specially formulated to keep the color vibrant and bright. Thanks to its 100% natural formula, enriched with almond oil and essence of pistachio, nourishes deeply the hair and prolongs the intensity of the color. It provides up to 25% more color intensity after 12 washes. In addition, it improves...

  • Alfaparf Milano

    9,26 € 10,29 € 1 In Stock
    Reduced price!
    The Alfaparf Precious Nature 100ml (Pera/Naranja) is an ideal nutritious oil for long and smooth hairs. Your formula is enriched with Chumbo Water Oil, known for its emollient and detangler properties, and extract from Orange, which enhances the lightness of the hair, leaving it soft, bright and manageable. This 100% natural oil guarantees a hairstyle...

  • Alfaparf Milano

    8,06 € 8,95 € 2 In Stock
    Reduced price!
    Precious Nature Shampoo Grape & Lavender 250ml is a natural shampoo formulated with grape extract and lavender, ideal to clean, moisturize and revitalize the hair. Its soft formula nourishes the hair without adding it, leaving it soft, manageable and with a natural shine. Perfect for normal dry hair, this shampoo is free of artificial ingredients and is...

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